The Story So Far

Hi, I’m Georgina — a former professional kitesurfer turned content director. My career has taken me from chasing world titles on the water to helping brands make their mark online, and the two worlds overlap a lot more than you’d think.

As an athlete, I lived and breathed discipline, strategy, and relentless improvement. That mindset carried me into marketing, where for the past 7+ years I’ve worked with everything from boutique hotels to fast-scaling SaaS platforms. My focus has always been the same: helping brands cut through the noise, tell their story with clarity, and actually grow.

I believe marketing shouldn’t feel overwhelming or full of jargon. Instead, it should be practical, structured, and measurable. That’s why I specialize in creating strategies, playbooks, and systems that small and medium-sized businesses can actually use, without needing a 20-person marketing team or endless hours to figure it out.

Now, I’m bringing together everything I’ve learned into digital resources: playbooks, guides, and toolkits designed to simplify strategy, leverage AI without the overwhelm, and give businesses the clarity they need to scale. Think of it as the “athlete effect” in marketing: focus, discipline, and a drive to win, applied to your brand.

Whether you’re a founder juggling all the hats or a small team ready to grow, my goal is simple: to make marketing feel lighter, clearer, and a lot more effective.