Georgina surfing a large wave with "bringing the athlete's edge to marketing" overlaid over the top.

Bringing The Athlete’s Edge to Marketing

Hi. I’m Georgina.

Former pro kitesurfer turned content director with 7+ years in marketing, I’ve helped brands from boutique hotels to fast-growing SaaS cut through the noise and grow with the same focus, determination, and drive that made me a professional athlete.

Marketing isn’t one-size-fits-all. I create clear, actionable strategies using content, AI tools, and structured processes, so small and medium businesses can actually use them and see results.

Now, I’m channeling that experience into digital resources, guides, playbooks, and toolkits to help you market smarter, leverage AI without overwhelm, and scale your brand.

Think of it as the “athlete effect” in marketing: discipline, focus, and a drive to win, applied to your business. My goal is simple: make marketing lighter, clearer, and far more effective.

Learn more
Georgina carrying her surfboard

The Playbook Library

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Contact Me

Interested in working together or have any issues? Fill out some info, and I will be in touch shortly. 

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Georgina doing a turn off the top of a wave.
Georgina performing a kitesurf trick
Georgina walking down the beach with a pink surfboard
Georgina laying at the bottom of the ocean whilst freediving.